https://www.youtube.com/watch?v=SqSuRdkglxM

TRON: LEGACY

Game / Film

DISNEY TRON: LEGACY

The Walt Disney Company is a massive American multinational mass media and entertainment conglomerate founded in 1923 by brothers Walt and Roy Disney. It has grown from its origins as an animation studio into a global entertainment giant with a wide range of businesses, including theme parks, television networks, streaming services (like Disney+), and film studios (including Pixar, Marvel, and 20th Century Studios). Disney is known for creating iconic characters like Mickey Mouse and for producing major animated and live-action films.

Client: Disney
Sector: Game / Film
Job: Digital Interactive Magazines
Platform: HTML5 / Flash / CEROS

Project

We were commissioned to create a cross-media digital campaign to support the launch of Disney’s TRON: Legacy, delivered across interactive magazines on iPad and desktop. Working collaboratively with the studio’s promotional partners (Dennis Publishing and Disney), our role covered project management, art direction, design direction and product development, ensuring a cohesive brand experience across all touchpoints.

The campaign consisted of two distinct interactive editions — one promoting the film and one dedicated to the video game — each designed to immerse users in the TRON universe. Built using HTML5, Flash and Ceros, the experience featured cinematic motion graphics, Daft Punk soundtrack elements, character profiles, gameplay previews and a 3D video introduction. A standalone TRON magazine app was also produced and published via the iTunes App Store.

Throughout the campaign, users were never more than a click away from deeper engagement: ticket booking, exclusive competitions, trailers, editorial content and curated links to purchase TRON: Evolution. The combined effect positioned the digital magazine not simply as a marketing asset, but as an interactive entry point into the TRON brand.