FIRST DIRECT

Banking / Events PR and Marketing

FIRST DIRECT

First Direct has long been known for breaking convention in the financial sector. As the UK’s first true digital bank, they deliver a technical-first experience backed by award-winning customer support. Their brand personality is energetic, human and relatable — values they carry into their campaigns, activations, and partnerships.
For promotional events, this translates into fun, interactive concepts designed to surprise and engage audiences, reflecting the same innovative spirit that defines their banking experience.

Client: First Direct Bank
Sector: Banking / Events PR and Marketing
Job: Promotional ticket scanning competition system

Project
Working in combination with Ambient World Wide and First Direct’s marketing agency. We where commissioned to design and build a system to scan event tickets and give the event participants a chance of winning prizes at the event in Manchester.

We chose to build the system using standard web technologies to keep costs down, maximise flexibility and speed up development.

A large screen displayed promotional images and text, inline with First Directs brand guidelines. On scanning a ticket (QR code scanner) a count-down timer was triggered followed by a video background and winning result text. Each ticket code was logged on scanning to stop participants trying to win multiple times! Post-event logs were exported to help with analytics and summaries for the client.

An admin console was also developed to help setup the system at the event. Various admin QR codes on lanyards were created for the events team to quickly reset or pause the system in case of Instagram-able opportunities!

8000

Attendees per day

5000

Tickets scanned per day

100

System uptime